What?

• As part of Fyxer’s Admin Burden Index , I wrote the ‘AI Productivity Trap’ Series reports: five reports comprised of research conducted by OnePoll into AI use by white-collar US professionals.

• Fyxer is an AI executive assistant for inbox organisation, email drafting, meeting scheduling and note taking and context alignment. It integrates across apps to improve productivity and reduce the white-collar admin burden.

Why?

• The reports function as B2B sales enablement, utilising original research as a lever for sales conversations —in addition to both a PR hook and SEO and AEO growth tactic.

• They also position Fyxer as a thought leader within the AI technology space, capitalising on recent sentiment that AI isn’t delivering value for the majority of white-collar professionals—identifying, with data, that AI adoption is no longer a blocker to productivity gains, but instead underutilisation of industry specific and integrated tools is.

Wins & deliverables

• One main report and four industry specific sub-reports analysing the Sales, Recruitment, Real Estate and Management Consultancy sectors.