What?

Hertility is a female reproductive health company offering at-home hormone & fertility testing, telemedicine services and clinic referrals for gynaecological issues.
The brief was to migrate their web-hosted content hub into a new app, in addition to writing copy for their innovative new symptom tracker and pocket clinic.

Why?

Web-hosted content was devised primarily for SEO and needed overhauling and optimising for in-app UX, with a new content architecture and shortened synopsis style copy.
The launch of Hertility’s new symptom tracker and pocket clinic booking system required content and copy that reflected its intuitive UX, aimed at driving clinic bookings and user retention.

Wins & deliverables