What?

Hertility is a female reproductive health company offering at-home hormone and fertility testing, telemedicine services and clinic referrals for gynaecological issues.
The brief was to deliver copy for their 2024 New Year OOH brand campaign, aimed at driving new subscriptions to their services.

Why?

The New Year is a prime activation time for healthcare, wellness and fitness brands to convert new customers.
This campaign was focused on Hertility’s main target D2C audience groups — people trying to conceive, people coming off hormonal contraception, and people experiencing unwanted hormonal symptoms.
The copy blended Hertility’s tongue-in-cheek tone of voice, with playful puns that centred on relatable customer experiences.

Wins & deliverables