Hertility Health: D2C Product Pages

What?

• As part of a new product launch, Hertility Health needed a series of product pages to outline its new telemedicine offerings and drive appointment bookings.

• Hertility is a female reproductive health company offering at-home hormone & fertility testing, alongside telemedicine services and clinic referrals for female gynaecological issues.

Why?

• Being a brand new product offering and one that D2C customers may not be familiar with, Hertility needed a refreshed UX that focused on education-first, pricing transparency, ease of access and building robust social proof through Hertility’s clinical team credentials and TrustPilot reviews.

• The copy also needed to be SEO optimised for both customer and clinical searches, whilst staying true to Hertility’s distinct brand voice.

Wins & deliverables

• Four new D2C product pages, including UX wireframes and SEO optimised copy.

© Hertility Health LTD, 2024