What?

Over the course of one year, I delivered a quarterly multi-channel D2C content strategy, including copy, for NothingFishy.
This included SEO optimised blog content and direct marketing campaigns aimed at promoting and driving sales for existing and new product ranges.
NothingFishy D2C vegan supplements brand with a social mission. They offer eco-friendly algae-derived vitamins and supplements.

Why?

NothingFishy required a content strategy aimed at educating new prospects on its social mission and ocean-friendly manufacturing and sourcing process, whilst requiring an uplift in sales revenue from direct marketing channels — including email and SMS.

Wins & deliverables

x4 quarterly direct marketing and editorial campaigns, including new Sea Moss product launch and seasonal sales narratives.