What?

• I worked with Vinterior’s SEO team to overhaul the content architecture and copy on their product category pages.

• Vinterior is an e-commerce vintage and antique furniture marketplace, connecting third-party sellers with consumers.

Why?

• Vinterior’s product pages needed updating in line with a Google algorithm update, including a new content structure, a new keyword mapping strategy and changes to Vinterior’s site architecture.

Wins & deliverables

• SEO-optimised category pages generated a 23% uplift in organic traffic within one month of implementation.