mindhamok: TOV & Positioning

What?

• I delivered a new tone of voice and brand positioning document for mindhamok ahead of their European launch.

• Deliverables included strategising a new channel-specific TOV, an internal TOV guideline document and brand boilerplate.

• mindhamok is a student wellbeing and mental health service that supports international students across the EU with a mental health help-line and in-person workshops.

Why?

• As the brand was in its infancy, mindhamok needed a clear and defined TOV and set of internal guidelines to share with freelance writers ahead of their launch.

• The project involved a series of workshops with the founding team to ideate a new set of vision and mission statements along with concepts for the brand tone.

Wins & deliverables

• Internal TOV guideline document.

• Brand positioning and mission statement.

• Brand boilerplate.

© mindhamok, 2024