What?

I delivered a new tone of voice and brand positioning document for mindhamok ahead of their European launch.
Deliverables included strategising a new channel-specific TOV, an internal TOV guideline document and brand boilerplate.
mindhamok is a student wellbeing and mental health service that supports international students across the EU with a mental health help-line and in-person workshops.

Why?

As the brand was in its infancy, mindhamok needed a clear and defined TOV and set of internal guidelines to share with freelance writers ahead of their launch.
The project involved a series of workshops with the founding team to ideate a new set of vision and mission statements along with concepts for the brand tone.

Wins & deliverables